Neucler. Taking a B2B SaaS from 0 to 1 by automating sales workflows for dental clinics, resulting in 300% increase in daily active usage within 3 months.
01 — Market Research
Understanding the dental industry's revenue leak
I conducted 30+ interviews with dental office managers and receptionists across 3 states. The key insight: clinics were losing an average of $8,000/month in missed upsell opportunities simply because receptionists lacked the training and tools to recommend services confidently during patient calls.
02 — UI/UX & Brand
Designing for zero learning curve
The UI was designed to minimize cognitive load during live calls. I built a real-time sidebar that surfaces contextual recommendations without requiring the receptionist to navigate away from their workflow. The brand identity was crafted to feel clinical yet approachable — establishing trust with healthcare decision-makers.
03 — Development
Building the MVP to validate the hypothesis
I chose Next.js for the frontend and Python/FastAPI for the AI backend to prioritize speed-to-market. The architecture was designed for real-time audio processing with sub-200ms latency. I made the deliberate trade-off of building a monolithic MVP first, knowing we could decompose into microservices once product-market fit was validated.
04 — Go-to-Market
From 0 to 15 pilot clinics in 12 weeks
I executed a targeted outreach strategy: cold emails to dental office managers (12% reply rate), followed by personalized demo videos. The first 10 customers came from direct outreach, and the remaining 5 from referrals. Post-launch, I iterated on the onboarding flow based on user feedback, reducing time-to-first-value from 45 minutes to under 10.
Neucler Inc.