Neta Bridge. Building a supply-chain marketplace from scratch that facilitated over $50M in transactions within the first quarter by connecting importers and exporters through trusted networks.
01 — Market Research
Mapping the trust deficit in B2B trade
I interviewed 50+ small business owners involved in international trade. The recurring theme: they already had networks of trusted contacts, but no digital platform to formalize and scale those relationships into repeatable trade flows.
02 — UI/UX & Brand
Designing trust into every interaction
The interface was built around 'trust signals' — verified badges, transaction history, and network-based endorsements. I designed a dark-mode, high-contrast UI that clearly communicates transaction states and reduces anxiety during high-value deals.
03 — Development
Architecting for real-time trade matching
I led the technical architecture decisions, choosing a real-time event-driven system to match trade opportunities as they arise. The platform was built with Next.js and a PostgreSQL backend, with WebSocket connections for live deal notifications.
04 — Go-to-Market
Growing through network effects
The referral-based model was inherently viral — each new user brought their existing trade contacts. I designed an incentive structure that rewarded successful referrals, leading to organic growth of 200+ verified businesses within the first quarter without paid acquisition.
Project Outcome
“Transacted over $50M in the first quarter.”
Neta Network